How to drag thingson an ipad?

Hi there, I have often come across this problem before, how do you achieve this? I have done a screen cap to show the problem but no matter how hard I try it won't go into the box onto the picture.

Any suggestions/help please?

Added (1). I am not talking about On the menu screen which it does yes when pressed on and the apps jingle, I refer too on the internet programmes itself… See my screen cap above.

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